Friday May 27th, 2022
Reduce showhome build and fit-out costs by 95% by going virtual
Showhomes are easily the costliest and least efficient of all the newbuild development sales and marketing tools. But they don’t need to be…
If we say you can save 95% of your showhome build and fit-out costs by simply not building one, you might think we’re being obtuse. But the reality is, virtual showhomes are the future. Buyers are completely used to browsing and purchasing online in all areas of life, they’re more convenient, better for the environment and, naturally, cheaper.
That 95% figure is not an exaggeration; the average showhome costs around £50,000 to build, fit-out, power and man. A virtual showhome costs as little as £2.5k. For that comparatively miniscule cost, you get ten times the capability.
For starters, virtual showhomes allow for multiple interior-design choices which buyers can simply click through, and they can look at the space with and without furniture so they can use their imagination if they’d prefer. There are gridded floor overlays to help buyers understand room sizes and you have the option to create points of interest to highlight USPs and upgrade options.
Buyers get 24-hour access so they can look out of working hours, and check again on Sunday after they’ve had some time to think. And, to that point, anyone can view it from anywhere, meaning you widen your pool of potential buyers.
That also means that, because buyers no longer have to drive to see the showhome, you’re taking cars off the road. In a recent blog of ours, we worked out the cumulative impact you could have on the environment by eliminating the carbon cost of building a showhome and making people drive to and from it; we found that virtual showhomes could save 800kg of CO2 per property sold, helping you on your way to Net Zero.
Buyer behaviour on site gives you an enormous amount of actionable data too, and buyers can click to reserve plots remotely.
You get all of that for 5% of the price, so that means you can afford to create more showhomes, you can accurately represent each of the property types you have on a development, giving buyers more confidence to make that all important choice to buy. It really is a virtuous circle.
The ROI of virtual showhomes can’t be overstated, so get in contact with us for a demonstration.
Friday May 27th, 2022
Reduce showhome build and fit-out costs by 95% by going virtual
Showhomes are easily the costliest and least efficient of all the newbuild development sales and marketing tools. But they don’t need to be…
If we say you can save 95% of your showhome build and fit-out costs by simply not building one, you might think we’re being obtuse. But the reality is, virtual showhomes are the future. Buyers are completely used to browsing and purchasing online in all areas of life, they’re more convenient, better for the environment and, naturally, cheaper.
That 95% figure is not an exaggeration; the average showhome costs around £50,000 to build, fit-out, power and man. A virtual showhome costs as little as £2.5k. For that comparatively miniscule cost, you get ten times the capability.
For starters, virtual showhomes allow for multiple interior-design choices which buyers can simply click through, and they can look at the space with and without furniture so they can use their imagination if they’d prefer. There are gridded floor overlays to help buyers understand room sizes and you have the option to create points of interest to highlight USPs and upgrade options.
Buyers get 24-hour access so they can look out of working hours, and check again on Sunday after they’ve had some time to think. And, to that point, anyone can view it from anywhere, meaning you widen your pool of potential buyers.
That also means that, because buyers no longer have to drive to see the showhome, you’re taking cars off the road. In a recent blog of ours, we worked out the cumulative impact you could have on the environment by eliminating the carbon cost of building a showhome and making people drive to and from it; we found that virtual showhomes could save 800kg of CO2 per property sold, helping you on your way to Net Zero.
Buyer behaviour on site gives you an enormous amount of actionable data too, and buyers can click to reserve plots remotely.
You get all of that for 5% of the price, so that means you can afford to create more showhomes, you can accurately represent each of the property types you have on a development, giving buyers more confidence to make that all important choice to buy. It really is a virtuous circle.
The ROI of virtual showhomes can’t be overstated, so get in contact with us for a demonstration.
