DigitalContent
Interactive content engages and sells
Today’s buyers are internet-savvy and expect to see everything in immersive detail and to be able to walk through it in 3D.
Home buyers expect to be impressed
Engaging interactive content is key to online business success
The digital content we create at Pixel is second to none. It informs, inspires and allows the customer to get a clear vision of their future home.
Our highly trained and skilled production staff use state-of-the-art technologies, to bring properties to life, making them tangible for buyers, who can walk virtually around sites, entering any plot and see themselves living there.
The quality of content in the HomeSelector and OptionsSelector puts them head and shoulders above the competition. It is created by a team of skilled professionals who are pioneers in this field, who constantly strive to bring the very best out of every site, building and space.
Home buyers expect to be impressed
Engaging interactive content is key to online business success
The digital content we create at Pixel is second to none. It informs, inspires and allows the customer to get a clear vision of their future home.
Our highly trained and skilled production staff use state-of-the-art technologies, to bring properties to life, making them tangible for buyers, who can walk virtually around sites, entering any plot and see themselves living there.
The quality of content in the HomeSelector and OptionsSelector puts them head and shoulders above the competition. It is created by a team of skilled professionals who are pioneers in this field, who constantly strive to bring the very best out of every site, building and space.
Homebuyers expect to see the exact product
Content can no longer be generic
Buyers expect to be able to make choices based on specifics – would you buy a car without seeing the spec you want? Or book an AirBnB without looking inside? Let your buyers see exactly what you are offering.
Today’s buyers expect to see each different option in full detail. They want to see and experience each plot. They expect to be able to visualise what all options look like in-situ. As they narrow down their choice, they want to see the actual spec. of the plots and options they have short-listed. Before they make a final decision, they want to tour the style of house they’ve chosen, not a standard show home. Our bespoke content does all of this and more.
Homebuyers expect to see the exact product
Content can no longer be generic
Buyers expect to be able to make choices based on specifics – would you buy a car without seeing the spec you want? Or book an AirBnB without looking inside? Let your buyers see exactly what you are offering.
Today’s buyers expect to see each different option in full detail. They want to see and experience each plot. They expect to be able to visualise what all options look like in-situ. As they narrow down their choice, they want to see the actual spec. of the plots and options they have short-listed. Before they make a final decision, they want to tour the style of house they’ve chosen, not a standard show home. Our bespoke content does all of this and more.
Product features
Interactive content that sells
Not all content is created equal, crafted with skill and expertise - it is the key to off-plan sales.
Virtual showhomes
Remove doubt and ignite the imagination
Our fully immersive virtual showhomes enable the homebuyer to explore every room and imagine themselves living there. Each room can be designed and furnished by our in-house interior designer and can be tailored to target audiences. Buyers can switch between room functions, styles or see the room without any furnishing. They can really see how the space will work for them and meet their needs. Specifications can be highlighted, options indicted and even views out of the windows can be incorporated.
Virtual streetview
Time-travel into the future
Our immersive streetviews enable buyers to take a walk virtually around a development before its built. This allows buyers to explore the neighbourhood from the comfort of their sofa. It also answers any questions they may have about the house location, play areas or the surroundings of their potential new home. Buyers can also access live availability and enter any plot directly from the streetview.
Interactive site plans
Tack sharp & crystal clear
Our highly detailed and accurate 3D site plans allow buyers to see and understand the masterplan for the whole development at a glance. Developments can be integrated with aerial or satellite photography, which allows customers to see the site in context within the immediate surrounding area. Common areas, street scenes and interactive ‘points of interest’ can be access as well as the virtual streetviews. The interactive site plans are also the start of the buyers journey through the HomeSelector, with search, filter and availability of homes overlaid.
Interactive location plans
Location, location, location
In most instances, customer buying decisions are influenced by location. We can help bring a project’s location to life with low-altitude aircraft photography or capturing 360° photography from a drone. Our 3D site plan is then incorporated into the aerial photo for context. Whether it’s proximity to nearby towns, easy commuting links, or the location of the nearest schools, Pixel’s interactive location plans allow customers to quickly explore the area surrounding a development and find the information that’s important to them.
Interactive floor plans
Visually engaging, easy to understand
Research shows traditional line floor plans can be difficult to understand, leaving some buyers uncertain and unable to get a sense of the space on offer. Our state-of-the-art fully furnished 3D floor plans solve this problem by providing a very clear and accurate picture of the space and layout on offer. This enables buyers to immediately understand the space available within a property. Buyers can switch of furnishings, access points of interest, room dimensions and even jump straight to a virtual tour of that room.
Multi-function rooms
Home office, gym or playroom
Buyers often get distracted by interiors that aren’t to their taste or suited to their lifestyle. Thanks to the multi-function and multi-style room options available on Pixel’s virtual showhomes, it’s much easier for a buyer to imagine how a particular space within a property will work for them. Buyers can choose to see the home in a style that suits them and choose what function a room will have – whether a functional home office, nursery or a creative music room.
Animation & video tours
Lights, camera, action!
Our in-house motion graphics designer can provide a comprehensive range of bespoke products. For example, a full marketing video, with a mix of animation and video footage, to reinforce key messaging and fully showcase a development. Other products include punchy social media clips, and promotional video for individual house types.
AR & VR
Augmented reality and virtual reality
VR has huge potential in property communication. Although requiring specific hardware, as home computers become more powerful, soon home buyers will be able to wander around their future address in glorious detail, at home. Until then, it remains a sales centre feature. We pioneered AR in the property sector with our HomeViewAR app that made ‘print interactive’ and created portals to the future using cameras on mobile devices. AR is gaining interest for planning consultations and we can see a bright future for AR in property communications.
Experience in numbers
There is no alternative to experience.
With our extensive team of architects, designers modellers and artists, you can be sure your properties will look their very best and be as accurate as the information we receive.
25
years experience
2.7K+
development projects completed
240+
short films
27K
digital images
Stay ahead of the competition
Don’t get left behind
Buyers have changed and expect more engagement online when buying a new home. We have built systems that deliver this experience. Get in touch to see how these can help your developments.
If you have a quick question, try our live chat or give us a call on 0845 230 9100. Feel free to drop us an email at contact@pixel-future.com. Alternatively, you can request a callback below and we’ll get back to you as soon as possible.
Stay ahead of the competition
Don’t get left behind
Buyers have changed and expect more engagement online when buying a new home. We have built systems that deliver this experience. Get in touch to see how these can help your developments.
If you have a quick question, try our live chat or give us a call on 0845 230 9100. Feel free to drop us an email at contact@pixel-future.com. Alternatively, you can request a callback below and we’ll get back to you as soon as possible.
