The HomeSelector is a powerful interactive sales tool proven to effectively engage and inform every stage of a new home buyer’s journey, from awareness to sale.
The HomeSelector is a web application that can stand alone or link from your website. It comprises of six modules that can be deployed individually or combined for maximum effect.
Using interactive content, and smart systems with live availability, it takes the buyer through their journey of discovery, understanding, desire, connection and shortlisting of their new home – keeping them in your sales funnel longer and giving them confidence to buy from you.
With the latest release, home buyers can hold a plot in their name, allowing you to make sales even when the office is closed.
162% increase in online goal conversion reported when compared to a traditional property development website.
The HomeSelector is a web application that can stand alone or link from your website. It comprises of six modules that can be deployed individually or combined for maximum effect.
Using interactive content, and smart systems with live availability, it takes the buyer through their journey of discovery, understanding, desire, connection and shortlisting of their new home – keeping them in your sales funnel longer and giving them confidence to buy from you.
With the latest release, home buyers can hold a plot in their name, allowing you to make sales even when the office is closed.
162% increase in online goal conversion reported when compared to a traditional property development website.
Generate awareness and desire with a lifestyle video animation of the project. Showcase the layout, architectural and landscape designs. Paint a picture of the lifestyle they could have living there. Convey the range of accommodation and they will find their ideal new home. Turn interest into desire.
Generate awareness and desire with a lifestyle video animation of the project. Showcase the layout, architectural and landscape designs. Paint a picture of the lifestyle they could have living there. Convey the range of accommodation and they will find their ideal new home. Turn interest into desire.
Everybody knows that location is critical to appealing to new home buyers. Through interactive aerial photographs, filtering and customised Google maps, the HomeSelector’s location module allows buyers to explore the neighbourhood with their needs in mind. This module helps buyers answer their key questions about the area, changing from prospect to lead.
Average time on a location page of 60 seconds increased by 900%* to an average of 10 minutes on the location module of the HomeSelector system
Everybody knows that location is critical to appealing to new home buyers. Through interactive aerial photographs, filtering and customised Google maps, the HomeSelector’s location module allows buyers to explore the neighbourhood with their needs in mind. This module helps buyers answer their key questions about the area, changing from prospect to lead.
Average time on a location page of 60 seconds increased by 900%* to an average of 10 minutes on the location module of the HomeSelector system
Present your home styles in their best light and your customers will find what is right for them. They can explore the range availability and take a virtual showhome tour of any home style, anytime, from any device.
84%* of HomeSelector system new home buyers thought it somewhat to very important to be able to see the actual home style they were interested in buying.
Present your home styles in their best light and your customers will find what is right for them. They can explore the range availability and take a virtual showhome tour of any home style, anytime, from any device.
84%* of HomeSelector system new home buyers thought it somewhat to very important to be able to see the actual home style they were interested in buying.
Today’s buyer is digital first. They start and many conclude their purchases online. So it’s no wonder they place a high value on being able to access information when they want, online. Selling homes is no different and the availability section of the HomeSelector delivers exactly what customers want, turning interest into sales.
Sales rate increases of 120%* have been seen on projects presented on the HomeSelector compared to projects with a traditional website
Today’s buyer is digital first. They start and many conclude their purchases online. So it’s no wonder they place a high value on being able to access information when they want, online. Selling homes is no different and the availability section of the HomeSelector delivers exactly what customers want, turning interest into sales.
Sales rate increases of 120%* have been seen on projects presented on the HomeSelector compared to projects with a traditional website
The HomeSelector Streetview module is like adding Google Street view to your development’s site. It allows your customers to safely tour your sites virtually from the comfort of their home and is the perfect way to show off how the site will look when finished.
They can see a plot’s availability live and enter any plot’s virtual show home, helping buyers feel confident to purchase.
92% * of new home buyers though it somewhat to very important to be able to take a virtual tour of a development site. 2,345ª people visited our virtual street tours per month Q4 2022.
The HomeSelector Streetview module is like adding Google Street view to your development’s site. It allows your customers to safely tour your sites virtually from the comfort of their home and is the perfect way to show off how the site will look when finished.
They can see a plot’s availability live and enter any plot’s virtual show home, helping buyers feel confident to purchase.
92% * of new home buyers though it somewhat to very important to be able to take a virtual tour of a development site. 2,345ª people visited our virtual street tours per month Q4 2022.
Everybody likes to have a look around a showhome and with fit out costs running in excess of £50k they are usually reserved for one or two per site. Until now.
Now every home style can have a digital twin showhome for less than 5% of a fit out cost. These interactive photorealistic CG tours can include voiceovers and points of interest to highlight features in the property. Interiors can be styled by our in-house designer to suit your various target personas and rooms with multiple functions can be easily shown.
10.8 minutes * is the average time a new home buyer spends in a virtual showhome. Pixel’s HomeSelector saw 1,700+ visits per month for Q4 2022 compared to an average of 94 visits per month to a physical show home.
Everybody likes to have a look around a showhome and with fit out costs running in excess of £50k they are usually reserved for one or two per site. Until now.
Now every home style can have a digital twin showhome for less than 5% of a fit out cost. These interactive photorealistic CG tours can include voiceovers and points of interest to highlight features in the property. Interiors can be styled by our in-house designer to suit your various target personas and rooms with multiple functions can be easily shown.
10.8 minutes * is the average time a new home buyer spends in a virtual showhome. Pixel’s HomeSelector saw 1,700+ visits per month for Q4 2022 compared to an average of 94 visits per month to a physical show home.
Frequently Asked Questions
Websites tend to be static presentations of information, whereas web applications (apps) are far more interactive and respond to the user's needs. For example, Pinterest, Spotify and Netflix are all web apps, not websites.
Yes, most likely. The HomeSelector can be added as a link from a development page, or anywhere else, on your website, it will be branded with your brand elements, and the leads generated can be sent directly to your CRM software. The HomeSelector and its content are ideal for your digital marketing campaigns.
It varies with the modules needed, number of plots, house styles and content. Many clients see presenting a project on the HomeSelector as an investment because the increase in sales leads and sales rates can easily pay for the initial investment in the web app.
It's very difficult for a traditional development website to deliver the same results as a project with the HomeSelector does. The data we have shows an increase of 162% in online goal conversion between a traditional development website and one with the HomeSelector. This translates into more leads and increased sales rates.
No. In fact, you can reduce your website pages and maintenance by linking straight out to the development on the HomeSelector. If you're planning a website redesign you can of course still do that, but you won't need to worry about creating and managing individual pages for each of your developments anymore.
Only in a good way! The HomeSelector can feed leads directly into your existing CRM, and cross domain tracking is also easy to implement, so you can see where your customers go on the HomeSelector too.
Pixel’s range of specialised products are designed to fulfil the needs of today’s home buyers. Already deployed by leading property companies – and producing results.
If you would like to take your digital present to the next level why not get in touch and see how you could benefit from using the HomeSelector on your next site. You may be pleasantly surprised just how affordable this ultimate sales tool can be.
Book a discovery call.
If you have a quick question, try our live chat or give us a call on 0845 230 9100. Feel free to drop us an email at contact@pixel-future.com. Alternatively, you can request a callback below and we’ll get back to you as soon as possible.
If you would like to take your digital present to the next level why not get in touch and see how you could benefit from using the HomeSelector on your next site. You may be pleasantly surprised just how affordable this ultimate sales tool can be.
Book a discovery call.
If you have a quick question, try our live chat or give us a call on 0845 230 9100. Feel free to drop us an email at contact@pixel-future.com. Alternatively, you can request a callback below and we’ll get back to you as soon as possible.
Pixel Image Ltd. 15/16 Queen St, Edinburgh, EH2 1JE.
Telephone: 0845 230 9100
Email: contact@pixel-future.com
Connect with us on LinkedIn
© Copyright 2021 – Pixel is a trading name of Pixel Image Ltd. Registered in Scotland No. SC 204703. VAT No: GB 694185007
Pixel Image Ltd. 15/16 Queen St, Edinburgh, EH2 1JE.
Telephone: 0845 230 9100
Email: contact@pixel-future.com
Connect with us on LinkedIn
© Copyright 2021 – Pixel is a trading name of Pixel Image Ltd. Registered in Scotland No. SC 204703. VAT No: GB 694185007
Pixel Image Ltd. 15/16 Queen St, Edinburgh, EH2 1JE.
Telephone: 0845 230 9100
Email: contact@pixel-future.com
Connect with us on LinkedIn
© Copyright 2021 – Pixel is a trading name of Pixel Image Ltd. Registered in Scotland No. SC 204703. VAT No: GB 694185007