Monday April 25th, 2022
Reach Net Zero faster with Pixel
There are quite a few benefits to digitising the new-build buyers’ journey and options selection process. But one that might not have immediately occurred to you is in carbon emissions and your journey to Net Zero…
As you no doubt know, the Pixel HomeSelector and OptionsSelector allow homebuyers to virtually visit not only the property they are considering purchasing, but also tour the entire not-yet-built neighbourhood, get a sense of the “kerb appeal”, and check out every other house, on every other plot for that matter, from the comfort of their home.
They can shortlist, compare and reserve a property online. They can see their new kitchen and try out different options to see how their selection of tiles, cabinets and worktops and splashbacks would work together. They can track all of their upgrades throughout the house on a room-by-room basis.
All of this helps potential buyers make that all important purchasing decision, faster, while giving developers a huge amount of actionable data to work and gain insight from. And the buyer never has to get into the car and visit the site if they don’t want to.
(Click to view full screen)
On an average house sale with, say, 17 leads who all live within 30 minutes of the development, those car journeys could reach up to 7,000km in total if, if you include location exploration, sales centre meetings, trips to explore the show home, and physically being present for the options selection process.
With a digital showhome, that’s a massive carbon saving of more than 800kg per development.
On top of that, you can also eliminate the carbon cost of building and fitting out a physical showhome, then heating and lighting it. And there’s another carbon cost you may not have even considered: marketing.
(Click to view full screen)
The cumulative carbon cost of printed brochures and showhome maintenance across hundreds of developments is enormous. But again, that carbon tonnage is completely unnecessary and easily eliminated if you opt to market your development via our software.
If you project these carbon savings across all of your sites, the switch to digital can really help you on your way to Net Zero.
Monday April 25th, 2022
Reach Net Zero faster with Pixel
There are quite a few benefits to digitising the new-build buyers’ journey and options selection process. But one that might not have immediately occurred to you is in carbon emissions and your journey to Net Zero…
As you no doubt know, the Pixel HomeSelector and OptionsSelector allow homebuyers to virtually visit not only the property they are considering purchasing, but also tour the entire not-yet-built neighbourhood, get a sense of the “kerb appeal”, and check out every other house, on every other plot for that matter, from the comfort of their home.
They can shortlist, compare and reserve a property online. They can see their new kitchen and try out different options to see how their selection of tiles, cabinets and worktops and splashbacks would work together. They can track all of their upgrades throughout the house on a room-by-room basis.
All of this helps potential buyers make that all important purchasing decision, faster, while giving developers a huge amount of actionable data to work and gain insight from. And the buyer never has to get into the car and visit the site if they don’t want to.
(Click to view full screen)
On an average house sale with, say, 17 leads who all live within 30 minutes of the development, those car journeys could reach up to 7,000km in total if, if you include location exploration, sales centre meetings, trips to explore the show home, and physically being present for the options selection process.
With a digital showhome, that’s a massive carbon saving of more than 800kg per development.
On top of that, you can also eliminate the carbon cost of building and fitting out a physical showhome, then heating and lighting it. And there’s another carbon cost you may not have even considered: marketing.
(Click to view full screen)
The cumulative carbon cost of printed brochures and showhome maintenance across hundreds of developments is enormous. But again, that carbon tonnage is completely unnecessary and easily eliminated if you opt to market your development via our software.
If you project these carbon savings across all of your sites, the switch to digital can really help you on your way to Net Zero.
