Tuesday December 20th, 2022
Have the Christmas Market all to yourself
It’s the holiday season and, here at Pixel, we love partying just as much as you do. However, it may surprise you that one of the things we’ll be celebrating is that Christmas is actually a great time to sell houses.
This doesn’t mean we think you should work over the festive season. On the contrary – thanks to the power of our online systems you can sell to people without lifting a finger, and you can reach them while they sit on their sofas and enjoy their mince pies.
In fact, many of our clients will be using our systems to do just this over Christmas and the New Year – and they’ll be in a position to take reservations and sales bookings online every day throughout the holidays.
But, nobody buys homes at Christmas!
Selling homes at Christmas might go against the conventional wisdom that the winter months are those in which the housing market goes into a deep freeze. But as the saying goes: ‘observe the masses and do the opposite.’
First things first – over Christmas you’ll have the market pretty much to yourself. Think about it: every year at this time, you hear the clink of champagne glasses as salespeople toast the fact that their show suites have been locked up and it’s time to head home.
All of these sales teams are missing a trick. People have the breathing space at Christmas and New Year to take stock of their circumstances. Because it’s the holidays, they also have lots of time to dream about making a change. Not an insignificant number of them will be feeling dissatisfied, as they make do in a house that doesn’t give them the room they need – and they will be thinking ‘I need to move.’
Now picture this scene: at Christmas, the family is all together and they can discuss things and make big decisions as they share presents. One of these big decisions may well be: ‘Yes, we’ll make the move we’ve been promising ourselves.’
What’s more, many people are at a loose end over Christmas. If they don’t celebrate, then they’ll be looking for things to do. If they do celebrate, there are only so many mince pies they can eat, movies they can watch and carol services they can attend. What will they do? They’ll open the internet.
This means that potential buyers will be going online over the holidays to search for a new home, compare the options and make a list of those they like. It’s not a list they’re going to send to Santa Unfortunately, it’s one that’s going to go to your competitors if your online presence isn’t up to scratch.
This is where Pixel comes in. Our state-of-the-art systems allow people to experience what a home and development look like in immersive, customisable detail. Our systems also make it easy for people to reserve a home online, without moving from their sofas. This means that, even while your sales suites are closed, you can still have new sales in the bag when you reopen in January.
Today’s Christmas shoppers are digital natives
Take a look at where the majority of presents are being bought this year. It’s clear that today’s buyer is online. They take a digital-first approach when making decisions. They want to be in control of the information they need and the choices they make. They want to access relevant information online, whenever and wherever they choose. They seek the same experience when buying a new home.
This is why you should take a look at our exceptional online tools, which allow potential customers to search, virtually visit, shortlist and connect with their new homes in a way that’s never been achievable before.
Our HomeSelector is an incredibly powerful customer engagement software system that presents all aspects of development in a highly visual, interactive and engaging way.
Our OptionsSelector presents all options and choices in the same highly visual, involving manner.
Data is the lifeblood of any modern business. Our BuyerInsights provides unique business intelligence that will help you to stay ahead of the game.
Today’s buyers are internet-savvy and expect to see everything in immersive detail. The digital content we create at Pixel is second to none. It informs, inspires and allows the customer to get a clear vision of their future home. It brings properties to life, making them tangible for buyers, who can walk virtually around sites, entering any plot they like, making changes to the furniture, fittings and finishes and – in turn – really imagine themselves moving in.
The quality of content in the HomeSelector and OptionsSelector puts these online tools head and shoulders above the competition. The content is created by a team of skilled professionals who are pioneers in this field – experts who constantly strive to bring out the very best of every site, building and space.
The interactivity of the content in our software will give you a real competitive advantage. It is fully detailed right down to plot-level, allowing buyers to experience the exact homes and choices they are interested in.
So, don’t get left behind. Bring your online sales up into the premier league, and out-compete everyone else when and where it really matters – online at Christmas.
Tuesday December 20th, 2022
Have the Christmas Market all to yourself
It’s the holiday season and, here at Pixel, we love partying just as much as you do. However, it may surprise you that one of the things we’ll be celebrating is that Christmas is actually a great time to sell houses.
This doesn’t mean we think you should work over the festive season. On the contrary – thanks to the power of our online systems you can sell to people without lifting a finger, and you can reach them while they sit on their sofas and enjoy their mince pies.
In fact, many of our clients will be using our systems to do just this over Christmas and the New Year – and they’ll be in a position to take reservations and sales bookings online every day throughout the holidays.
But, nobody buys homes at Christmas!
Selling homes at Christmas might go against the conventional wisdom that the winter months are those in which the housing market goes into a deep freeze. But as the saying goes: ‘observe the masses and do the opposite.’
First things first – over Christmas you’ll have the market pretty much to yourself. Think about it: every year at this time, you hear the clink of champagne glasses as salespeople toast the fact that their show suites have been locked up and it’s time to head home.
All of these sales teams are missing a trick. People have the breathing space at Christmas and New Year to take stock of their circumstances. Because it’s the holidays, they also have lots of time to dream about making a change. Not an insignificant number of them will be feeling dissatisfied, as they make do in a house that doesn’t give them the room they need – and they will be thinking ‘I need to move.’
Now picture this scene: at Christmas, the family is all together and they can discuss things and make big decisions as they share presents. One of these big decisions may well be: ‘Yes, we’ll make the move we’ve been promising ourselves.’
What’s more, many people are at a loose end over Christmas. If they don’t celebrate, then they’ll be looking for things to do. If they do celebrate, there are only so many mince pies they can eat, movies they can watch and carol services they can attend. What will they do? They’ll open the internet.
This means that potential buyers will be going online over the holidays to search for a new home, compare the options and make a list of those they like. It’s not a list they’re going to send to Santa Unfortunately, it’s one that’s going to go to your competitors if your online presence isn’t up to scratch.
This is where Pixel comes in. Our state-of-the-art systems allow people to experience what a home and development look like in immersive, customisable detail. Our systems also make it easy for people to reserve a home online, without moving from their sofas. This means that, even while your sales suites are closed, you can still have new sales in the bag when you reopen in January.
Today’s Christmas shoppers are digital natives
Take a look at where the majority of presents are being bought this year. It’s clear that today’s buyer is online. They take a digital-first approach when making decisions. They want to be in control of the information they need and the choices they make. They want to access relevant information online, whenever and wherever they choose. They seek the same experience when buying a new home.
This is why you should take a look at our exceptional online tools, which allow potential customers to search, virtually visit, shortlist and connect with their new homes in a way that’s never been achievable before.
Our HomeSelector is an incredibly powerful customer engagement software system that presents all aspects of development in a highly visual, interactive and engaging way.
Our OptionsSelector presents all options and choices in the same highly visual, involving manner.
Data is the lifeblood of any modern business. Our BuyerInsights provides unique business intelligence that will help you to stay ahead of the game.
Today’s buyers are internet-savvy and expect to see everything in immersive detail. The digital content we create at Pixel is second to none. It informs, inspires and allows the customer to get a clear vision of their future home. It brings properties to life, making them tangible for buyers, who can walk virtually around sites, entering any plot they like, making changes to the furniture, fittings and finishes and – in turn – really imagine themselves moving in.
The quality of content in the HomeSelector and OptionsSelector puts these online tools head and shoulders above the competition. The content is created by a team of skilled professionals who are pioneers in this field – experts who constantly strive to bring out the very best of every site, building and space.
The interactivity of the content in our software will give you a real competitive advantage. It is fully detailed right down to plot-level, allowing buyers to experience the exact homes and choices they are interested in.
So, don’t get left behind. Bring your online sales up into the premier league, and out-compete everyone else when and where it really matters – online at Christmas.
