Tuesday October 1st, 2019
Selling heritage property in the digital age
We work with a number of heritage property developers specialising in the restoration of historically important buildings – Sundial Properties, Wemyss Properties, Dunedin House Properties and most recently CALA Homes.
Supporting these clients for well over a decade now, we know a thing or two about modelling historic buildings and helping developers to showcase the interior space recreated inside these superb buildings.
Working with Wemyss Properties on their recent refurbishment of Newton Place in Glasgow, July saw the sales launch of this impressive Georgian development. On the back of several previous projects (newbuild and heritage) with Wemyss, buyers have been able to explore and understand the interior space available using HomeSelector and a range of helpful virtual tours, image gallery. By the time they reach out to the sales team they have already familiarised themselves and moved to the next stage in their buyer journey.
While the unique character of these period buildings brings excitement and anticipation, the opportunity for buyers to view similar product is limited or often impossible, making a virtual tour a highly prized sales tool for developers and their agents. Limited by historic listing restrictions and planning constraints, developers will set out wherever possible to achieve early return on their investment by selling off-plan to forward fund the often complex build programmes.
Collaborating with agents Rettie & Co. on this project, it’s been great to see how everyone involved has optimised the scope of interactive and visual content Wemyss commissioned to help engage buyers as they do their own research online first stage.
With millennials now making up around 66 percent of the market for first-time home buyers as reported last year in a report from the National Association of Realtors, residential property developers are now seeing the value of using digital collateral, virtual tours and CG imagery for their early bird marketing campaigns to drive traffic to their websites and show apartments once launched.
Tuesday October 1st, 2019
Selling heritage property in the digital age
We work with a number of heritage property developers specialising in the restoration of historically important buildings – Sundial Properties, Wemyss Properties, Dunedin House Properties and most recently CALA Homes.
Supporting these clients for well over a decade now, we know a thing or two about modelling historic buildings and helping developers to showcase the interior space recreated inside these superb buildings.
Working with Wemyss Properties on their recent refurbishment of Newton Place in Glasgow, July saw the sales launch of this impressive Georgian development. On the back of several previous projects (newbuild and heritage) with Wemyss, buyers have been able to explore and understand the interior space available using HomeSelector and a range of helpful virtual tours, image gallery. By the time they reach out to the sales team they have already familiarised themselves and moved to the next stage in their buyer journey.
While the unique character of these period buildings brings excitement and anticipation, the opportunity for buyers to view similar product is limited or often impossible, making a virtual tour a highly prized sales tool for developers and their agents. Limited by historic listing restrictions and planning constraints, developers will set out wherever possible to achieve early return on their investment by selling off-plan to forward fund the often complex build programmes.
Collaborating with agents Rettie & Co. on this project, it’s been great to see how everyone involved has optimised the scope of interactive and visual content Wemyss commissioned to help engage buyers as they do their own research online first stage.
With millennials now making up around 66 percent of the market for first-time home buyers as reported last year in a report from the National Association of Realtors, residential property developers are now seeing the value of using digital collateral, virtual tours and CG imagery for their early bird marketing campaigns to drive traffic to their websites and show apartments once launched.
